Louis Vuitton Ventures Into Makeup With Pat McGrath as Creative Director

The luxury brand will debut its first cosmetics line, La Beauté Louis Vuitton, this fall with 55 lipsticks, 10 balms, and 8 eye palettes.

Louis Vuitton has tapped renowned makeup artist Pat McGrath to lead its first-ever cosmetics line, launching in autumn 2025.
The initial collection will feature 55 lipsticks, 10 tinted lip balms, and 8 eyeshadow quads, with packaging inspired by Louis Vuitton's iconic trunks and vanity cases.
All products will be manufactured in France and sold exclusively in 116 Louis Vuitton stores worldwide during the first year.
The makeup line emphasizes innovation, inclusivity, and craftsmanship, with McGrath ensuring formulas cater to all skin tones and uphold luxury standards.
This launch marks another step in Louis Vuitton's expansion into lifestyle categories, following its success in perfume and jewelry.