Lower Saxony Mayors Turn to Social Media to Engage Younger Audiences

While not yet a widespread trend, younger mayors are increasingly using platforms like TikTok and Instagram to connect with citizens and counter misinformation.

• Mayors in Lower Saxony, including Katharina Pötter and Marlo Kratzke, are adopting social media to reach younger demographics with informal and engaging content.
• The city of Hameln has seen success with its TikTok channel, launched in January, which has garnered over 780,000 views to attract job applicants and improve its public image.
• Some mayors, such as those in Bunde and Weener, are using podcasts to promote cross-party collaboration and address misinformation on local issues.
• Organizations like the Niedersächsischen Städte- und Gemeindebund note that while social media use by mayors is growing, it is not yet a clear trend across the region.
• Debates continue over the balance between maintaining professionalism and using informal tones to connect authentically with younger audiences on digital platforms.

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