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Lululemon Debuts Seam-Free Align Leggings After Years of Customer Demand

The new Align No Line leggings address long-standing complaints, featuring a seamless front and advanced Nulu fabric for enhanced comfort and style.

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Overview

  • Lululemon has launched the Align No Line leggings, a front seam-free update to its popular Align collection, following years of customer feedback.
  • The leggings are made with Nulu fabric, offering a soft, weightless feel, sweat-wicking technology, and a hidden waistband pocket, priced at $108.
  • Competitors like Alo Yoga and Amazon copycat brands have long offered seam-free alternatives, increasing pressure on Lululemon to respond.
  • Initial reviews from Sweat Collective members praise the new design for its comfort, flattering fit, and confidence-boosting qualities.
  • The Align collection remains a key revenue driver for Lululemon, contributing significantly to its $10.6 billion revenue in 2024, with the update aimed at maintaining customer loyalty.