LVMH Acquires Luxury Eyewear Brand Barton Perreira Amid Luxury Sector Slowdown

LVMH's eyewear division, Thelios, targets the rapidly growing designer sunglasses market and entry-level consumers with acquisition of Irvine-based Barton Perreira, marking its second significant purchase in two months.

• LVMH's eyewear division Thelios acquires luxury eyewear brand Barton Perreira for an undisclosed sum, marking its second significant purchase in two months after the acquisition of French Alpine brand Vuarnet.
• Despite the global slowdown in the luxury business, LVMH is focusing on the rapidly growing eyewear market as an accessible luxury item appealing to wider audiences and younger consumers.
• Barton Perreira, known for its high-end sunglasses and frames, which are manufactured in Japan, commands a cult-like following among Hollywood stars and collectors of luxury eyewear.
• LVMH plans to expand Barton Perreira's reach beyond its established US market to Europe and Asia, leveraging its extensive global retail network.
• The acquisition of Barton Perreira aligns with LVMH's long-term ambitions to expand its presence in the luxury eyewear industry, which is expected to grow from $161.61 billion in 2023 to $246.47 billion by 2030.

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