Overview

• Seven major US sports leagues and two media companies have formed an alliance called the Coalition for Responsible Sports Betting Advertising.
• The coalition aims to ensure sports betting is only marketed to and promoted for adults of legal age.
• The coalition will implement consumer protection policies around sports betting advertising to prevent irresponsible gambling behaviors.
• Founding members of the coalition include the NFL, NBA, NHL, MLB, MLS, WNBA, NASCAR, NBCUniversal, and Fox.
• The formation of the coalition comes ahead of the five-year anniversary of a Supreme Court decision that allowed states to legalize sports betting.