Mandatory Calorie Labels on Menus Found Ineffective in Reducing Consumption

Study shows UK diners' eating habits remain unchanged despite increased awareness of calorie counts since 2022 legislation.

A University of Liverpool study of over 6,000 diners found no significant change in calorie consumption after the introduction of mandatory calorie labelling in England in 2022.
While awareness of calorie counts increased, only 22% of diners used the information to influence their meal choices, with no measurable reduction in calories ordered or consumed.
The study revealed disparities in how different groups responded, with women, older individuals, and wealthier diners more likely to consider calorie information.
Critics argue that the policy is insufficient on its own to combat obesity, with some experts suggesting reformulating portion sizes or alternative labelling methods like traffic light schemes could be more effective.
Concerns have been raised about potential negative impacts on individuals with eating disorders, as calorie labelling may exacerbate harmful behaviors.