Marvel Rebrands TV and Animation to Simplify Viewer Experience

The new Marvel Television and Marvel Animation labels aim to reduce the complexity of interconnected storylines.

Marvel's rebranding seeks to address audience fatigue from needing to watch everything to understand anything.
The new labels will allow viewers to enjoy shows without feeling obligated to follow the entire Marvel Cinematic Universe.
Marvel Television will focus on live-action series, while Marvel Animation will handle animated projects.
The Marvel Spotlight banner will highlight standalone, character-driven stories with less connection to the MCU.
Disney CEO Bob Iger announced a reduction in Marvel's TV output to improve quality and manageability.