Masters TV Ratings Continue to Decline, Sparking Concerns Over Golf's Appeal

Despite Scottie Scheffler's victory, the 2024 Masters recorded historically low viewership, highlighting broader issues within professional golf.

Scottie Scheffler's second Masters win saw a 20% drop in viewers compared to the previous year, with only 9.589 million tuning in for the final round.
Experts attribute the decline to various factors, including the lack of excitement in the final round and the ongoing rift between PGA Tour and LIV Golf.
Rory McIlroy and other players have expressed concerns about the diminishing interest in professional golf, attributing it to the sport's current divisiveness.
Despite efforts to boost ratings, the Masters remains one of the least-watched in recent history, with the lowest figures since 2021.
The ongoing decline in golf viewership is seen as a reflection of broader challenges facing the sport, including competition from other entertainment options.