Match Group CEO Pledges Overhaul of Tinder and Hinge to Prioritize Real Connections

Spencer Rascoff acknowledges user frustrations with dating apps and outlines plans for innovation, safety, and user-focused improvements.

Match Group CEO Spencer Rascoff admitted that apps like Tinder and Hinge often feel like 'a numbers game' rather than platforms for meaningful connections.
Rascoff has called on employees to provide confidential feedback to improve the user experience and emphasized the need for urgency and accountability in implementing changes.
The company plans to focus on trust, safety, and transparency, including tackling bad actors and enhancing algorithms to improve match quality.
Global dating app usage has declined, with Match Group reporting a 5% drop in paying users in late 2024 and facing challenges from shifting user preferences toward in-person connections.
Rascoff outlined five key priorities for transformation, including user-centric decision-making, faster innovation, and fostering authentic human connections.