Match Group Faces Class-Action Lawsuit Over 'Addictive' Dating Apps

The lawsuit alleges that Tinder and Hinge are designed to keep users engaged for profit, contradicting their 'designed to be deleted' marketing.

Match Group, the parent company of Tinder, Hinge, and other dating apps, faces a class-action lawsuit alleging the apps are designed to addict users.
The lawsuit, filed in California, accuses Match of prioritizing profit over helping users find relationships, using game-like features to encourage compulsive use.
Critics argue that Match's marketing slogan, 'designed to be deleted,' is misleading as the apps allegedly keep users engaged and spending on subscriptions.
Match Group denies the allegations, stating their mission is to facilitate real dates and relationships, not to profit from user engagement.
The lawsuit seeks damages for users and calls for changes to reduce the addictive nature of the apps and remove misleading marketing language.