Matcha Demand Surges in Germany Amid Social Media Hype

Influencers and a popular summer hit contribute to a 240% increase in matcha imports, despite health concerns.

Germany imported 240 tons of matcha from Japan between January and August 2024, a 240% increase from the previous year.
The rising popularity is attributed to social media influencers and a summer hit song that mentions matcha.
Despite occasional café shortages, matcha production is keeping pace with demand, preventing long-term supply issues.
Health experts caution consumers about potential contaminants in matcha, such as aluminum and lead, which can be harmful in large quantities.
Consumers are advised to limit matcha intake to three servings per day and to be mindful of the ingredients and preparation methods.