Max to Enforce Password Sharing Crackdown

The streaming service, formerly known as HBO Max, plans to implement new rules to curb password sharing starting later this year.

Max, now owned by Warner Bros. Discovery, aims to align with Netflix and Disney by limiting password sharing.
CEO Jean-Briac Perrette announced the crackdown at a Morgan Stanley technology conference, with changes to extend into 2025.
The move has sparked outrage among Max subscribers, citing concerns over increased restrictions and potential account suspensions.
Despite potential backlash, Max views the policy as a significant growth opportunity, inspired by Netflix's success in curbing password sharing.
The service also plans to introduce ad format enhancements, including shoppable ads, to boost revenue.