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Maybelline Faces Backlash Over Ad Featuring Bearded Influencer Wearing Makeup

  • Maybelline featured a bearded influencer wearing makeup in a recent advertisement.
  • The ad sparked outrage on social media, with some saying it made their "eyes hurt."
  • This follows previous controversy when Maybelline partnered with transgender TikTok star Dylan Mulvaney.
  • Some accuse Maybelline of "virtue signaling" while others pledge to boycott the brand.
  • Maybelline has featured male and LGBTQ models in past marketing campaigns since 2017.
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