Overview

• McDonald’s partnered with Crunchyroll to celebrate the 2025 Anime Awards by revealing breakfast orders for 11 popular anime characters.
• Each character's order and packaging were designed to reflect their personality, such as Ichigo Kurosaki’s inclusion of strawberry preserve to reference his name.
• Fans have shared mixed reactions, particularly questioning the accuracy of Luffy’s and Sung Jin-Woo’s McDonald’s breakfast choices.
• Senior Marketing Director Guillaume Huin shared the campaign details on social media, highlighting the creative thought behind the designs.
• While there are no current plans for further collaborations or live-action menu adaptations, McDonald’s has left the possibility open for the future.