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McDonald's Ends AI Drive-Thru Experiment After Repeated Failures

The fast-food giant will remove the automated order-taking system from over 100 locations, citing the need for further refinement.

  • McDonald's partnered with IBM in 2021 to test AI-driven drive-thru ordering in over 100 restaurants.
  • The technology faced numerous issues, including misinterpreted orders and adding unintended items.
  • Viral videos on social media highlighted the AI's frequent mistakes, leading to customer frustration.
  • McDonald's remains committed to exploring voice-ordering solutions and will continue working with IBM on other projects.
  • Other fast-food chains like Wendy's and Taco Bell are also experimenting with AI in their operations.
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