McDonald's Launches CosMc's, a New Beverage-Focused Concept

Aimed at Competing with Starbucks and Dunkin', the First Store is Now Open in Illinois with Plans for Expansion in Texas.

McDonald's has launched a new drink-and-snack-focused spin-off concept called CosMc's, aimed at the market dominated by Starbucks and Dunkin'.
The first CosMc's store is located in Bolingbrook, Illinois, and plans are in place to open about 10 more locations in Texas by the end of the year.
CosMc's offers no burgers, fries, or seating area, and instead focuses on beverages and snacks, with a menu including specialty lemonades and teas, customizable blended beverages and cold coffees, slushies, flavor syrups, and energy or Vitamin C shots.
The concept is described as a 'learning lab', with nothing about it finalized except the plan to open more locations.
McDonald's will study the results of the trial for at least a year before determining whether to expand.