McDonald’s Marks 50 Years of the Egg McMuffin with $1 Deals and Expanded Breakfast Options

The fast food chain introduces nationwide availability of bagel sandwiches and special app promotions to celebrate its breakfast milestone.

McDonald’s is celebrating the 50th anniversary of the Egg McMuffin, first introduced in 1975, with $1 deals available exclusively through its app on March 2, designated as National Egg McMuffin Day.
From March 3 to March 30, customers can access a buy-one-get-one-free promotion for Sausage McMuffins with Egg when ordering through McDelivery on the McDonald’s app.
Bagel sandwiches, including varieties like Bacon, Egg & Cheese and Steak, Egg & Cheese, are now available nationwide for the first time in McDonald’s history.
The $1 Egg McMuffin promotion comes as egg prices in the U.S. have hit record highs, with McDonald’s emphasizing that it will not impose surcharges on egg-based items, unlike competitors.
Marketing experts highlight the promotion as both a customer loyalty initiative and a strategy to boost app engagement and digital customer acquisition.