Overview
- McDonald’s announced the closure of all five CosMc’s standalone locations, with shutdowns beginning in late June 2025.
- The CosMc’s app and loyalty program will also be discontinued, with rewards expiring on June 23, 2025.
- CosMc’s was launched in December 2023 to test customizable beverages and new technologies without impacting core McDonald’s operations.
- CosMc’s-inspired beverages, including specialty lattes, slushies, and energy drinks, will be tested at McDonald’s main restaurants across the U.S.
- The closure aligns with McDonald’s strategy to optimize operations and compete in the growing specialty beverage market, following recent sales declines.