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yesterday

McDonald’s to Close CosMc’s Pilot Stores and Add Select Drinks Chainwide

Select CosMc’s beverages are headed to over 13,000 U.S. restaurants following the phaseout of the standalone concept.

CosMc's is calling it quits.
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mcdonald's in florida
McDonald's is Discontinuing the CosMcs Concept Following the Brand's Failure to Catch On

Overview

  • McDonald’s will shutter its five CosMc’s pilot outlets on a phased basis beginning in late June and retire the CosMc’s app on June 23.
  • Originally launched in December 2023 to rival Starbucks, CosMc’s drew large crowds at its Bolingbrook test site but saw traffic decline, prompting three location closures in January.
  • Company officials described CosMc’s as a ‘learning lab’ designed to trial new beverage flavors and technologies without impacting core restaurant operations.
  • Popular pilot offerings such as the Sour Cherry Energy Burst and Churro Cold Brew Frappe are candidates for inclusion on McDonald’s main menu.
  • The small-format drive-thru concept, based on a 1980s McDonald’s mascot, operated five sites in Illinois and Texas without offering burgers or fries.