Media Control Launches AI Tool to Predict Book Sales

The new 'MC Folio' tool uses advanced data analysis to help publishers and booksellers optimize inventory and reduce returns.

Media Control has developed 'MC Folio,' an AI-powered tool designed to forecast book sales and reader preferences.
The tool analyzes data from over 9,000 sales locations, including sales figures, returns, pre-orders, author metadata, and social media trends.
Following a successful test phase that concluded in February, the tool will be officially available starting mid-March 2025.
The tool is tailored for publishers and booksellers through a license-based model, with no plans for public consumer access.
While the tool aims to improve efficiency in the book market, critics express concerns about potential disadvantages for smaller publishers and lesser-known authors.