MediaTek to Challenge Qualcomm with New Arm Chips for AI-Powered Windows PCs

The Taiwanese chipmaker plans to enter the competitive market with Arm-based processors by 2025, aiming to enhance AI capabilities in laptops.

MediaTek is developing Arm-based chips for Windows AI PCs, targeting a 2025 release.
This move positions MediaTek against Qualcomm, which currently holds an exclusive deal with Microsoft until the end of 2024.
The new chips are expected to improve AI processing, power efficiency, and overall performance.
MediaTek's entry into the market highlights the growing importance of AI in everyday computing devices.
The company plans to leverage standard Arm layouts to produce cost-effective processors for budget-friendly laptops.