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Mega Twitch Star Signs Record $100 Million Deal to Stream on Rival Gaming Platform

  • Twitch star xQc, who earns millions from subscribers and sponsorships, signed the largest influencer contract ever with start-up streaming platform Kick.
  • xQc's contract matches or exceeds the pay of star professional athletes and could disrupt the economics of online entertainment and streaming.
  • Kick takes only a 5% share of subscription revenue from streamers, compared to Twitch's 50% cut, allowing influencers to keep more of their earnings.
  • While xQc will focus primarily on Kick, his contract allows him to appear on other platforms, indicating Kick's confidence it can compete with major players like Twitch.
  • Kick is an Australian gaming and gambling company emphasizing generous terms to attract top influencers like xQc in a bid to gain market share.
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