Meghan Markle Delays Launch of Lifestyle Brand 'As Ever' Following Netflix Series Release

The Duchess of Sussex's lifestyle brand, rebranded from 'American Riviera Orchard,' faces delays due to trademark issues and is expected to launch months after her new Netflix show premieres.

Meghan Markle's lifestyle brand, now rebranded as 'As Ever,' will launch months after her Netflix series 'With Love, Meghan,' which debuts on March 4.
The delay is reportedly tied to trademark disputes, including conflicts with a New York-based clothing brand and a Chinese fast fashion label with a similar name.
Meghan's trademark application for 'As Ever' initially faced rejection for clothing items, forcing her team to revise the application and exclude clothing from the brand's offerings.
The brand plans to sell a variety of home goods, including tableware, cookbooks, jams, and kitchenware, but specific launch details remain unconfirmed.
The rebranding reflects Meghan's return to her passions for cooking, gardening, and entertaining, as highlighted in her upcoming Netflix series.