Overview

• Meghan Markle's lifestyle brand 'As Ever' saw its first product drop sell out within an hour, reflecting strong consumer demand.
• The brand faced logistical challenges during its launch, including overselling and refunds, but has taken steps to address these issues with apologies and customer compensations.
• Markle highlighted the importance of accessible luxury, positioning her products as affordable 'creature comforts' during potential recessionary times.
• With all products made in the U.S., 'As Ever' remains insulated from the direct effects of President Trump's newly imposed tariffs, which have raised broader economic concerns.
• Strategic partnerships with Netflix have bolstered the brand’s development and set the stage for planned global expansion in the coming years.