Mercedes Unveils New CLA as Key to Reversing Declining Sales

The all-electric CLA introduces advanced technology platforms and aims to compete with Tesla's Model 3 in a critical market segment.

Mercedes-Benz has launched the CLA, its first model on the new Mercedes Modular Architecture (MMA) platform, featuring an electric drivetrain and a proprietary software system (MB.OS).
The CLA offers a range of up to 792 kilometers and supports over-the-air updates, ensuring the car remains digitally up-to-date over time.
Initially available as an electric vehicle this summer, hybrid versions are expected by early next year, with pricing anticipated to exceed €50,000 for the base model.
The launch is part of Mercedes' largest-ever product and technology offensive, aimed at reversing a 28% drop in profits and declining sales, particularly in China.
The CLA is positioned as a direct competitor to Tesla's Model 3, with Mercedes emphasizing efficiency, design, and advanced features to differentiate it in the market.