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21h ago

Messi and Suarez Launch Deportivo LSM in Uruguay’s Fourth Division

Built on Suarez’s 20-acre Ciudad de la Costa complex, the venture aims to develop local talent with reported coach Álvaro Recoba at the helm

May 18, 2025; Fort Lauderdale, Florida, USA; Inter Miami CF forward Lionel Messi (10) talks to forward Luis Suarez (9) against Orlando City during the first half at Chase Stadium. Mandatory Credit: Sam Navarro-Imagn Images
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Lionel Messi and Luis Suarez of Inter Miami

Overview

  • Suarez launched the project in 2018 and expanded it into a multi-activity sports center serving over 3,000 members
  • On May 27, Suarez and Messi unveiled the rebranded Deportivo LSM in a joint social media announcement
  • The club’s Instagram account exceeded 40,000 followers within two hours of going live
  • Álvaro Recoba, the former Uruguay international and Inter Milan striker, is reported to be the head coach
  • Messi’s impact at Inter Miami has more than doubled the club’s valuation and includes an option for future co-ownership