Meta Advises Small Businesses to Bypass Apple Fees

In response to Apple's 30% commission on in-app purchases, Meta releases guidelines to help advertisers avoid extra charges.

Meta introduces new guidelines for small businesses to bypass Apple's App Store fees by advising them to buy ads through a web browser.
The move is in response to Apple's policy requiring a 30% commission on in-app purchases, including boosted posts on social media.
Meta's strategy aims to alleviate the financial burden on smaller advertisers, who may rely on boosted posts as their primary advertising method.
Apple defends its policy as consistent with its longstanding approach to the App Store, emphasizing the requirement for in-app purchases.
The policy change sparks further tension between Meta and Apple, highlighting the ongoing rivalry between the two tech giants.