Meta Consolidates Facebook Monetization Programs, Pays Creators $2B in 2024

The new Facebook Content Monetization hub aims to simplify earnings for creators by merging multiple programs into one streamlined system.

Meta has launched the Facebook Content Monetization hub, combining In-stream ads, Ads on Reels, and Performance bonuses into a single program.
Over the past year, Facebook has paid more than $2 billion to creators for Reels, videos, photos, and text posts.
Payouts for Reels and other short videos have increased by over 80% in the past year.
The new monetization program will be in beta this year, with one million current monetizing creators invited to join.
Open enrollment for the Facebook Content Monetization hub will begin in 2025, allowing more creators to participate.