Meta Developing New Privacy Setting for Threads to Opt Out of Cross-Posting to Facebook, Instagram

Meta Enables User Control Amid Backlash Against Auto-Cross-Posting Threads Content, Aims to Continue the Feature as Default to Bolster Growth of The Platform

• Meta is developing a new privacy setting for Threads which would allow users to opt out of having their posts cross-posted to Facebook and Instagram feeds. This change comes in response to user backlash against the auto-cross-posting feature.
• The feature was spotted in its development stage by reverse engineer Alessandro Paluzzi, suggesting that it is not yet officially launched. The discovery of the new 'suggesting posts on other apps' toggle was shared on social media.
• Previously, Meta had been promoting users' Threads posts in Facebook feeds as a growth-hacking tactic to boost the Threads platform, a strategy that was largely unpopular among users, especially those not active on Facebook.
• Notably, Meta seems to intend to continue enabling the cross-posting feature as a default setting, despite the user-led pushback. This is part of the company's strategy to bolster the growth of Threads, aiming to attract new sign-ups from its other apps.
• Meta CEO Mark Zuckerberg has stated his ambitions for Threads to reach a billion users, and currently the platform reportedly has about 100 million monthly users.

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