Meta faces escalating pressure over behavioral ads targeting in Europe

Norway's data protection regulator has temporarily banned Meta from running behavioral ads without consent.
Meta faces potential fines of 1 million NOK per day during the 3-month ban if it fails to comply.
The ban follows an EU court ruling that undermined the legal basis for Meta's ad targeting practices.
Ireland's regulator has also demanded Meta end its harvesting of user data for ads.
The European Data Protection Board may extend Norway's ban across the EU.