Meta Launches Paid, Ad-Free Subscriptions for Facebook and Instagram in Europe

Meta's new subscription-based model aimed at bypassing EU restrictions features a monthly fee of €9.99 on the web and €12.99 on mobile devices to access ad-free versions of Facebook and Instagram, beginning in November. The subscription will apply to all accounts linked in a user's Accounts Center until March 1st, 2024, when additional fees for each linked account will be implemented.

Meta will launch ad-free subscriptions for Facebook and Instagram in Europe, starting in November. The move is aimed at complying with EU restrictions, providing users with an ad-free version for a monthly fee of €9.99 on the web and €12.99 on mobile devices.
The subscription will cover all linked accounts in a user's Accounts Center until March 1, 2024. After that, an additional fee will be implemented for each linked account.
Offering the subscription service is part of Meta's approach to addressing EU concerns rather than generating revenue. The company believes in an ad-supported internet, which offers people access to personalized products and services regardless of their economic condition.
Users who do not subscribe to the service could end up paying more than the initial monthly fee, as an additional €3 per month applies if paid for on iOS or Android, to account for the additional fees taken by these platforms.
Following EU regulations and rulings that require user consent for collecting information for targeted ads, Meta's subscription model could be seen as an attempt to navigate such demands without losing its market in the region.