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Meta Pulls Plug on AI Celebrity Chatbots After Lackluster Reception

The tech giant shifts focus to new AI tools as user engagement with celebrity avatars falls short.

  • Meta's AI chatbots, modeled after celebrities, failed to attract significant user interest.
  • Celebrities like Kendall Jenner and Snoop Dogg had avatars that were largely ignored by users.
  • Meta reportedly paid millions to celebrities for their likenesses, but the project did not deliver.
  • Users found the AI personas confusing and sometimes creepy, contributing to their lack of success.
  • Meta is now focusing on AI Studio, a tool for creating personalized AI avatars.
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