Overview

• Jamie Lee Curtis publicly appealed to Meta CEO Mark Zuckerberg via Instagram to remove an unauthorized AI-generated ad using her likeness.
• The ad repurposed footage from an MSNBC interview about Los Angeles wildfires, inserting fabricated dialogue into Curtis's image.
• Meta confirmed the ad violated its policies and was taken down shortly after Curtis's direct appeal.
• Curtis revealed that her legal and social media teams had previously failed to get the video removed through standard channels.
• The incident highlights ongoing concerns about AI misuse, with similar cases recently involving Tom Hanks and Scarlett Johansson.