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Meta Removes AI-Generated Ad of Jamie Lee Curtis After Public Appeal

Jamie Lee Curtis successfully urged Meta to take down a deepfake ad using her likeness, highlighting growing concerns over AI misuse and platform accountability.

Jamie Lee Curtis, Mark Zuckerberg
Jamie Lee Curtis took to Instagram asking for Mark Zuckerberg's help in removing an AI-generated ad that used her likeness. 
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Overview

  • Jamie Lee Curtis discovered an AI-manipulated ad using footage from her MSNBC interview on Los Angeles wildfires, falsely portraying her endorsing a product.
  • After months of failed removal attempts through legal and conventional channels, Curtis publicly addressed Meta CEO Mark Zuckerberg on Instagram.
  • Meta confirmed the ad violated platform policies and removed it within hours of Curtis's public appeal, marking a rare instance of direct intervention.
  • Curtis expressed concerns over the broader risks of AI-generated content, warning about its potential to undermine public trust and personal integrity.
  • The incident has reignited calls from public figures and advocacy groups for stronger safeguards against unauthorized AI-generated content.