Meta Rolls Out Broadcast Channels on Facebook and Messenger to Increase Engagement
- Meta announced the introduction of broadcast channels on Facebook and Messenger, allowing creators to share content with followers.
- The new feature is aimed at competing with Telegram's popular broadcast channels and increasing user engagement.
- Broadcast channels will allow Pages to share voice notes, polls, photos, videos and text posts in group chat-like formats.
- Meta has been testing the feature for Facebook Pages and plans to roll it out fully over the coming weeks.
- Broadcast channels have already seen success on Meta's Instagram app, garnering millions of members.