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8mo ago

Meta, Snapchat, and TikTok Launch 'Thrive' to Combat Self-Harm Content

The new initiative will enable social media platforms to share signals about harmful content, aiming to prevent its spread across different platforms.

Illustration showing a social media post with caution signs over it
A photo of a smartphone screen displaying the Facebook, Instagram, Snapchat, and TikTok logos. The Facebook logo is at the top left, the Instagram logo is below it, the Snapchat logo is below that, and the TikTok logo is at the bottom right. The background is a blurred-out image of a city skyline.
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Overview

  • Thrive is a collaborative program developed with the Mental Health Coalition to address the spread of suicide and self-harm content online.
  • Meta, Snapchat, and TikTok will share hashes, or numerical codes, of violating content to alert each other and take action independently.
  • The initiative prioritizes graphic content and viral challenges, ensuring no identifiable information about users is shared.
  • Between April and June, Meta removed over 12 million pieces of suicide and self-harm content from Facebook and Instagram.
  • Thrive aims to destigmatize mental health issues while protecting users, particularly young people, from harmful online content.