Meta Unveils AI-Driven Video Ad Tools Amid Rising Platform Competition

Meta's latest AI features for Facebook and Instagram aim to enhance video content creation as video consumption dominates social media.

Meta introduces new AI tools that allow advertisers to animate images and expand video dimensions, enhancing ad creativity.
A dedicated video tab on Facebook will consolidate Reels, longer videos, and live content, aligning with Meta's video-first strategy.
The new AI video tools have generated positive feedback, with advertisers noting improved click-through and conversion rates.
Meta's updates include enhanced creator partnership tools, integrating creator content into ads and reducing Cost Per Action.
Despite competition from TikTok and others, Meta's advantage lies in its targeted ad capabilities and platform-specific AI learning.