Meta's Threads Faces Challenges Defining Its Identity

One year in, the app grapples with its reliance on Instagram and mixed reception from content creators.

Threads has reached 175 million monthly active users but struggles to establish a unique voice.
The app heavily relies on Instagram for user traffic and engagement.
Meta is incentivizing creators through programs like Threads Bonus to boost content activity.
Users and creators are divided on Threads' focus on positivity and limited political content.
Meta aims to integrate Threads with the decentralized fediverse to offer more control over social media identities.