Meta's Threads Launches in the European Union

Social Media App Threads Now Available to EU Users, Offering Option to Connect with Instagram or Use Without a Profile

Meta's social media app Threads has launched in the European Union, five months after its release in other parts of the world.
Threads gained more than 100 million users in its first week before those numbers drifted down.
Meta will hope it will drive interest in the platform, which has undergone significant improvements since its launch in other countries in July.
Threads remains less popular than X, and has many fewer users than TikTok, or other Meta services Instagram and Facebook.
People in the EU can choose to create a Threads profile that is connected to their Instagram account or use Threads without a profile.