Meta's Threads Tests Default Feed Options Amid Bluesky's Rapid Growth

Threads introduces user-selected default feeds as competition with Bluesky intensifies in the race to attract X's departing user base.

Meta CEO Mark Zuckerberg announced that Threads is testing the ability for users to set their default feed to 'For You,' 'Following,' or a custom feed.
The update follows recent changes to Threads' algorithm, prioritizing posts from accounts users follow over suggested content.
Bluesky, a rising competitor, has grown to over 22 million users, fueled by dissatisfaction with X's environment and leadership under Elon Musk.
Threads has seen a resurgence with 35 million new users in November, bringing its total active user base to 275 million.
Meta's rapid feature updates, including custom feeds and improved search tools, reflect heightened competition from Bluesky's user-driven customization model.