Mexican Influencer Valeria Mireles, Known as 'Miss Rodeo,' Dies in Car Accident at 20

The social media star and rodeo queen passed away following a car crash in Nuevo León, Mexico, leaving a lasting legacy in the rodeo community.

Valeria Mireles, a 20-year-old Mexican influencer known as 'Miss Rodeo,' died in a car accident on Monday, March 10, in Nuevo León, Mexico.
Mireles gained fame on social media for showcasing her cowgirl lifestyle, horseback riding, and barrel racing, amassing around 100,000 followers on Instagram and TikTok.
She held titles such as Miss Rodeo Nuevo León 2020-2021 and Miss Rodeo Mexico 2021-2022 and represented Mexico in an international rodeo competition in Wyoming.
The Mexican Rodeo Federation described her as an ambassador of cowboy culture and an inspiration to young women, praising her passion and radiant presence.
Friends and family, including her uncle and close friend Cindy, shared heartfelt tributes, highlighting her warmth, joy, and enduring legacy in the rodeo and social media communities.