Michael Kors Debuts First Official Amazon Storefront
The luxury brand's new e-commerce venture offers curated collections, fast Prime delivery, and immersive brand experiences.
- Michael Kors has launched its first official Amazon storefront, offering handbags, ready-to-wear items, and accessories directly to consumers.
- The storefront features thousands of products, including this season's Laila bag, all available with fast, free Prime delivery.
- Shoppers can explore curated pages for categories like women’s fashion, men’s clothing, accessories, and footwear, alongside immersive brand content such as campaign videos and behind-the-scenes imagery.
- The launch aligns with Capri Holdings’ strategy to drive growth, with projected revenues of $3 billion for Michael Kors in FY 2025.
- The launch was celebrated with a private dinner hosted by Michael Kors and Suki Waterhouse, reflecting the brand's commitment to blending luxury with accessibility.