Microsoft Pushes Bing on Chrome Users with Persistent Pop-Ups

The campaign, criticized for its intrusive tactics, aims to challenge Google's search engine dominance.

Microsoft is aggressively promoting Bing and its AI capabilities to Chrome users on Windows through persistent pop-ups.
The pop-ups, which some users initially mistook for malware, offer Chrome users the option to switch to Bing as their default search engine and install a Bing Chrome extension.
Microsoft's promotion has sparked criticism for its intrusive nature, with some comparing the tactics to malware and expressing frustration over the lack of an easy way to disable the pop-ups.
Despite Microsoft's claims of offering choice, the campaign has been criticized for blurring the lines between operating system notifications and marketing, raising concerns about the use of Windows as a platform for advertising.
The situation highlights ongoing tensions between big tech companies, as Microsoft seeks to challenge Google's dominance in the search engine market despite regulatory scrutiny over competitive practices.