Mid-range GPU prices approach $400 as Nvidia and AMD intensify competition

In a bid to capture more of the mid-range market, Nvidia and AMD have slashed prices on their RTX 4060 Ti and RX 7700 XT models, bringing them closer to the $400 mark.

Nvidia's RTX 4060 Ti 16GB and AMD's RX 7700 XT prices have dropped to around $420, with further reductions anticipated.
Both companies have engaged in aggressive pricing strategies, with official price cuts and promotional codes making these GPUs more affordable.
The price cuts are a response to intense competition between Nvidia and AMD in the mid-range GPU market.
Experts suggest that prices could fall below $400 in the near future, making these GPUs more appealing to gamers.
The ongoing price war is expected to benefit consumers, offering better value for mid-range graphics cards.