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yesterday

Milan Men’s Fashion Week Spring 2026 Calendar Highlights Brand Shifts and Creative Adaptations

With 80 events set for June 20–24, the lineup features notable newcomers and absences, reflecting economic challenges and evolving presentation strategies.

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Overview

  • Paul Smith will debut at Milan Men’s Fashion Week, while Vivienne Westwood returns after a nine-year absence with a June 22 presentation.
  • Major brands like Gucci, Fendi, and JW Anderson are absent from the calendar, with Gucci focusing on co-ed collections and JW Anderson preparing his Dior Men debut in Paris.
  • Zegna will stage its Spring 2026 runway in Dubai on June 11, marking its first show outside of Italy and a shift in traditional scheduling.
  • The leaner calendar reflects broader industry trends, with brands cutting back on shows due to economic pressures and creative transitions.
  • Camera della Moda reports a 5.4% drop in Italian fashion sales in 2024, with further declines in early 2025, prompting more co-ed and digital presentations.