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Milk-Pouring Celebrations Spread from MLB Games to National Spotlight

Fans at Red Sox and Mets games adopt Indianapolis 500 milk tradition, raising questions about cross-promotion on FOX broadcasts.

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Overview

  • A Red Sox fan at Fenway Park celebrated Jarren Duran's home run on May 24 by pouring milk over himself, a nod to the Indianapolis 500 tradition.
  • The following day, a Mets fan at Citi Field replicated the act after a Mets victory over the Dodgers, drawing further attention to the unusual celebration.
  • Both games, as well as the Indianapolis 500, are broadcast on FOX, sparking speculation about potential cross-promotional efforts.
  • The milk-pouring tradition originates from the Indianapolis 500, where winners have celebrated with milk since 1936.
  • The Indiana Dairy Association recently announced that 28 out of 33 Indy 500 drivers chose whole milk for this year’s race celebrations.