Overview

• A Red Sox fan at Fenway Park celebrated Jarren Duran's home run on May 24 by pouring milk over himself, a nod to the Indianapolis 500 tradition.
• The following day, a Mets fan at Citi Field replicated the act after a Mets victory over the Dodgers, drawing further attention to the unusual celebration.
• Both games, as well as the Indianapolis 500, are broadcast on FOX, sparking speculation about potential cross-promotional efforts.
• The milk-pouring tradition originates from the Indianapolis 500, where winners have celebrated with milk since 1936.
• The Indiana Dairy Association recently announced that 28 out of 33 Indy 500 drivers chose whole milk for this year’s race celebrations.