Miller High Life Launches Dive Bar-Inspired Fragrance for the Holidays

The limited-edition unisex cologne, Dive Bar-Fume, aims to evoke the scents of a classic dive bar experience.

Miller High Life has introduced a new cologne called Dive Bar-Fume, designed to replicate the smells of a dive bar.
The fragrance features notes like champaca blossom, cedarwood, patchouli, tobacco, leather, and sea salt to evoke beer, barstools, and bar snacks.
The cologne is being marketed as a nostalgic, transportive scent for fans of dive bar culture and the 'Champagne of Beers.'
Dive Bar-Fume will be sold in limited quantities for $40-$60 per bottle, available online starting December 4, with buyers required to be at least 21 years old.
This release is part of Miller High Life's broader holiday merchandise lineup, including other branded items like apparel and accessories.