Miller High Life Launches Dive Bar-Inspired Perfume for the Holidays

The limited-edition fragrance, Dive Bar-Fume, sold out quickly as fans embraced its nostalgic blend of barroom scents.

Miller High Life released a $60 perfume called Dive Bar-Fume, designed to evoke the scents of a classic dive bar.
The fragrance features notes like cedarwood, patchouli, tobacco, leather, champaca blossom, and sea salt, mimicking elements such as bar counters, worn barstools, and baskets of fries.
Dive Bar-Fume was available for purchase in limited quantities from December 4 to 6, with daily drops quickly selling out online.
The product is part of Miller High Life’s broader holiday merchandise collection, which includes branded stockings and ornaments.
This launch reflects a growing trend of alcohol brands venturing into the fragrance market, blending their signature products with sensory-driven marketing.