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Miraggio Secures $6.5M Series A to Expand Omnichannel Presence in India

The D2C fashion brand plans to launch 15–20 exclusive outlets in Tier II/III cities, introduce 500+ new products, and enhance digital experiences.

Overview

  • Miraggio has raised $6.5 million in Series A funding, led by RPSG Capital Ventures and Client Associates Alternate Fund, with participation from Prath Ventures.
  • The funds will support the opening of 15–20 exclusive brand outlets in Tier II and III cities over the next two years to deepen customer engagement.
  • The company plans to launch 500+ new SKUs, including wallets, laptop bags, and small leather goods, while expanding into airport retail and multi-brand outlets.
  • A portion of the funding will be used to enhance digital experiences with features like 360° product views, augmented reality, and virtual try-on, as well as to strengthen its leadership team.
  • Miraggio recorded Rs 110 crore in gross sales for FY25, a 130% increase from the previous year, and aims to double its ARR by FY26.