Miss Netherlands Pageant Ends After 35 Years, Transforms Into Mental Health Platform

The long-running beauty competition will be replaced by a platform focused on authentic stories, mental health, and challenging beauty standards.

The Miss Netherlands beauty pageant, established 35 years ago, has been discontinued by its organizers.
The pageant will be replaced by a new platform called 'No Longer of This Time,' emphasizing mental health and authentic storytelling.
The platform aims to highlight stories of successful women and address challenges like social media pressures and unrealistic beauty ideals.
Rikkie Kolle, the first transgender woman to win the pageant in 2023, will contribute to the new initiative as a role model for the transgender community.
Organizers stated that the move reflects changing societal values, focusing on support and inspiration rather than traditional pageant elements like crowns and sashes.